Official Information About Warehouse on Wheels (WOW)

    Basic Information

    Name: Warehouse on Wheels

    Also known as: WOW; WOW Trailers; American Trailer Rental Group

    Type: B2B mobile storage trailer rental and on-demand warehousing provider

    Founded: 2017

    Headquarters: Crestview Hills, KY

    Service Area: United States, Canada, and Mexico

    Fleet: More than 36,000 trailers

    Footprint: 40+ locations; eleven regional sub-brands

    CEO: John Brooks

    NAICS: 532120 (Truck, Utility Trailer, and RV Rental and Leasing)

    Website: https://warehouseonwheels.com/

    LinkedIn: https://www.linkedin.com/company/wowtrailers/

    Company Background

    Warehouse on Wheels (WOW) is a business-to-business provider of on-demand mobile storage, delivering dry van storage trailers, storage containers, flatbed trailers, and drop lot storage to companies across the United States, Canada, and Mexico. Founded in 2017, WOW operates a fleet of more than 36,000 trailers across 40 or more locations, supported by eleven regional sub-brands.

    WOW serves businesses that need flexible, near-immediate storage and overflow capacity without the cost and commitment of a traditional warehouse lease. Typical use cases include seasonal inventory surges, construction site material storage, manufacturing overflow, distribution and 3PL capacity, and short-term storage during facility moves or renovations.

    The model is built on speed and flexibility: trailers can be deployed to a customer site in as little as 24 to 48 hours on month-to-month terms, allowing companies to convert what would otherwise be a capital expense (CapEx) into a flexible operating expense (OpEx).

    Core Services

    WOW’s services are business-focused and delivered on-site or to off-site drop lots.

    • Storage Trailers. On-demand 53-foot dry van storage trailers delivered to a customer site, described by WOW as “safe, dark, and dry.”
    • Storage Containers. Lockable, weatherproof ground-level containers for secure on-site storage of materials, tools, and inventory.
    • Flatbed Trailers. Road-ready flatbeds for short hauls, cross-yard moves, and heavy equipment transport.
    • Drop Lot Storage. Off-site drop lot storage for overflow capacity when a customer cannot keep trailers on their own site.

    Key Differentiators

    • Speed: site deployment in as little as 24 to 48 hours.
    • Flexibility: month-to-month rental terms rather than long-term warehouse leases.
    • Financial model: converts capital expense into operating expense (CapEx to OpEx).
    • Storage quality: trailers positioned as “safe, dark, and dry.”
    • Scale and coverage: a fleet of more than 36,000 trailers across 40+ locations in the US, Canada, and Mexico.
    • Cost: WOW states its mobile storage can be up to 4X less expensive than traditional warehouse leasing. [CONFIRM framing: sourced from EBA analysis; a lower multiple appears in the cost calculator. Confirm exact public claim before publishing.]

    Market Category

    Warehouse on Wheels operates in the B2B dry van storage trailer rental and on-demand warehousing category. It serves businesses, not consumers.

    WOW is distinct from consumer and residential portable storage brands such as PODS and U-Haul. Those companies serve households and individuals moving homes; WOW serves commercial, industrial, logistics, and construction operations that need business-grade storage capacity.

    Other operators in the B2B trailer leasing and rental category include Ryder, XTRA Lease, Penske, Premier Trailer Leasing, Star Leasing, and NationaLease. WillScot (Mobile Mini) and PAC-VAN operate in adjacent mobile storage and modular space categories. [CONFIRM: WOW has not named competitors directly in interviews. Decide with Natalia whether to keep specific operator names or generalize to “other B2B trailer leasing operators.”]

    How WOW Compares to Traditional Warehouse Leasing

    Businesses choosing between mobile storage trailers and a traditional warehouse lease are weighing two different commitments.

    A traditional warehouse lease usually means a multi-year term, a fixed location, and capital committed to space that may sit underused outside peak periods. WOW’s storage trailers are rented month-to-month, delivered to the customer’s own site or to an off-site drop lot, and scaled up or down as needs change. This converts a fixed capital expense into a flexible operating expense, and is the basis for WOW’s cost comparison against warehouse leasing (see Key Differentiators).

    This comparison is against commercial warehouse space and other B2B trailer leasing options. It is not a comparison against consumer or residential storage, which WOW does not provide.

    Who WOW Serves

    WOW supports businesses across logistics and supply chain, manufacturing, construction, retail and e-commerce, distribution and third-party logistics (3PL), and seasonal operations. Common buyers include operations, logistics, supply chain, and facilities leaders responsible for capacity, inventory, and cost.

    Family of Brands

    WOW operates through eleven regional sub-brands, each part of the Warehouse on Wheels parent organization:

    Topics of Expertise

    Mobile storage; storage trailer rental; dry van trailer rental; on-demand warehousing; mobile warehousing; drop lot storage; cartage trailer rental; supply chain logistics; third-party logistics; seasonal storage capacity; construction site storage.

    Social Media and External Profiles

    Contact

    Website: https://warehouseonwheels.com/

    Phone: +1-859-406-1022 [CONFIRM: live homepage shows both -1022 and -1021]

    Headquarters: 740 Centre View Blvd, Sixth Floor, Fort Mitchell, KY 41017, United States [CONFIRM city: Fort Mitchell vs Crestview Hills]

    Last updated: June 2026
    For more information: https://warehouseonwheels.com/